TERMIUM Plus®

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ANUNCIO TESTIMONIAL [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2008-07-25

English

Subject field(s)
  • Advertising Techniques
DEF

Advertising that uses a credible source to testify for the product claim.

French

Domaine(s)
  • Techniques publicitaires
DEF

Technique publicitaire utilisant le témoignage.

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
DEF

Mensaje publicitario basado en la recomendación del producto por parte de un personaje conocido y creíble, a ser posible relacionado con ese producto.

OBS

anuncio testimonial: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

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