TERMIUM Plus®

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COMBINACION MARCAS [1 record]

Record 1 2000-05-02

English

Subject field(s)
  • Merchandising Techniques
  • Air Transport
DEF

A commercial arrangement under which involved air carriers market a service under one brand name, but carry out the operation with each carrier's own aircraft bearing both the brand name and its own carrier identity.

OBS

co-branding: term and definition officially approved by the International Civil Aviation Organization (ICAO).

French

Domaine(s)
  • Techniques marchandes
  • Transport aérien
DEF

Arrangement commercial par lequel des transporteurs aériens commercialisent un service sous une marque commune mais en vertu duquel les aéronefs de chaque transporteur portent à la fois cette marque et l'identité du transportur.

OBS

co-marquage : terme et définition uniformisés par l'Organisation de l'aviation civile internationale (OACI).

Spanish

Campo(s) temático(s)
  • Técnicas mercantiles
  • Transporte aéreo
DEF

Arreglo comercial en que los transportistas aéreos participantes comercializan un servicio utilizando una marca pero llevan a cabo dicha actividad utilizando cada transportista sus propias aeronaves que llevan tanto la marca en cuestión como la identificación del correspondiente transportista.

OBS

combinación de marcas : término y definición aceptados oficialmente por la Organización de Aviación Civil Internacional (OACI).

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