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The Government of Canada’s terminology and linguistic data bank.
NEUROMARKETING [1 record]
Record 1 - internal organization data 2016-06-09
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Marketing Research
Record 1, Main entry term, English
- neuromarketing
1, record 1, English, neuromarketing
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye-tracking and skin response. 2, record 1, English, - neuromarketing
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Étude du marché
Record 1, Main entry term, French
- neuromercatique
1, record 1, French, neuromercatique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Étude des mécanismes cérébraux susceptibles d'intervenir dans le comportement des consommateurs. 1, record 1, French, - neuromercatique
Record number: 1, Textual support number: 1 OBS
La neuromercatique recourt notamment aux techniques de l'imagerie médicale et observe la façon dont le cerveau répond à divers stimuli. 1, record 1, French, - neuromercatique
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Técnicas mercantiles
- Estudio del mercado
Record 1, Main entry term, Spanish
- neuromercadotecnia
1, record 1, Spanish, neuromercadotecnia
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- neuromercadeo 2, record 1, Spanish, neuromercadeo
correct, masculine noun
- neuromarketing 1, record 1, Spanish, neuromarketing
correct, masculine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 CONT
El neuromarketing (o neuromercadotecnia) es el estudio de la respuesta cerebral a los estímulos publicitarios o de marca y de otro tipo de mensajes culturales. Se trata de buscar el botón de compra que, parece ser, todos tenemos en el cerebro. 3, record 1, Spanish, - neuromercadotecnia
Record number: 1, Textual support number: 1 OBS
neuromercadotecnia; neuromercadeo; neuromarketing: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que el elemento compositivo "neuro-" se suele utilizar para formar sustantivos que se escriben preferiblemente sin guion y con minúscula inicial. 2, record 1, Spanish, - neuromercadotecnia
Record number: 1, Textual support number: 2 OBS
neuromarketing: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recomienda escribir "neuromarketing" en cursiva, sin guion y con minúscula inicial por tratarse de un término inglés. 2, record 1, Spanish, - neuromercadotecnia
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