TERMIUM Plus®

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SEGMENTACION MERCADO [1 record]

Record 1 2018-03-13

English

Subject field(s)
  • Marketing Research
  • Merchandising Techniques
DEF

A marketing strategy which designates a market segment as a target prospect group.

French

Domaine(s)
  • Étude du marché
  • Techniques marchandes
DEF

Division d'un marché en groupes homogènes de consommateurs selon certains critères pouvant caractérisér leur comportement d'achat en matière de consommation.

Spanish

Campo(s) temático(s)
  • Estudio del mercado
  • Técnicas mercantiles
CONT

[...] la segmentación del mercado consiste en "... separar el mercado en grupos de consumidores y 'prospectos' (posibles consumidores), de manera tal de elegir el mejor plan de marketing para cada uno".

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