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SEGMENTACION PSICOLOGICA [1 record]
Record 1 - internal organization data 2024-02-29
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- psychographic segmentation
1, record 1, English, psychographic%20segmentation
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Psychographic segmentation has been used in marketing research as a form of market segmentation [that] divides consumers into sub-groups based on shared psychological characteristics, including subconscious or conscious beliefs, motivations, and priorities to explain and predict consumer behavior. 2, record 1, English, - psychographic%20segmentation
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- segmentation psychographique
1, record 1, French, segmentation%20psychographique
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Motivación y psicología de la publicidad
Record 1, Main entry term, Spanish
- segmentación psicográfica
1, record 1, Spanish, segmentaci%C3%B3n%20psicogr%C3%A1fica
feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- segmentación psicológica 2, record 1, Spanish, segmentaci%C3%B3n%20psicol%C3%B3gica
feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Clasificación que divide a una población en grupos según una o varias variables de tipo psicológico, fundamentalmente estilos de vida y personalidades como, por ejemplo, su orientación hacia la naturaleza o la ecología o si son personalidades líderes o seguidoras. 2, record 1, Spanish, - segmentaci%C3%B3n%20psicogr%C3%A1fica
Record number: 1, Textual support number: 1 OBS
Se debe complementar con criterios demográficos, socioeconómicos y por los diferentes comportamientos que los consumidores tienen con respecto a una marca para poder llegar a una segmentación útil. 2, record 1, Spanish, - segmentaci%C3%B3n%20psicogr%C3%A1fica
Record number: 1, Textual support number: 2 OBS
segmentación psicológica: término, definición y observación extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 3, record 1, Spanish, - segmentaci%C3%B3n%20psicogr%C3%A1fica
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