TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CIBLAGE CONTEXTUEL [1 record]

Record 1 2024-03-27

English

Subject field(s)
  • Marketing
  • Internet and Telematics
CONT

Contextual targeting: When you can't target people based on who they are or what they do, placing your ads in context of activities and services that align with your target market can enable contextual targeting.

French

Domaine(s)
  • Commercialisation
  • Internet et télématique
CONT

[Le] ciblage contextuel [est une] méthode [qui] consiste à diffuser une publicité en fonction du contenu ciblé plutôt que des données de l'internaute.

Spanish

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