TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
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Record 1 - internal organization data 2025-04-14
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Internet and Telematics
Record 1, Main entry term, English
- interstitial advertising
1, record 1, English, interstitial%20advertising
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
Interstitial advertising refers to displaying full-screen ads that appear between content transitions, such as when a user navigates from one page to another or waits for a web page to load. 1, record 1, English, - interstitial%20advertising
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Internet et télématique
Record 1, Main entry term, French
- publicité interstitielle
1, record 1, French, publicit%C3%A9%20interstitielle
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
La publicité interstitielle consiste en un écran publicitaire de transition qui apparaît entre deux pages internet, notamment pendant que l'internaute attend le chargement de la page Web demandée. En pratique, à l'ouverture d’une page Web, un second écran s’affiche sans que l'internaute en ait sollicité la venue. Une annonce publicitaire, habituellement animée et sonore, apparaît alors un bref instant(de 5 à 10 secondes) dans une fenêtre supplémentaire du navigateur pendant le chargement de la page Web, puis disparaît. 2, record 1, French, - publicit%C3%A9%20interstitielle
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2011-10-27
Record 2, English
Record 2, Subject field(s)
- Advertising
Record 2, Main entry term, English
- base bar 1, record 2, English, base%20bar
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Publicité
Record 2, Main entry term, French
- ligne-bloc
1, record 2, French, ligne%2Dbloc
feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
Encadré au bas d’une page publicitaire où sont écrits les heures d’ouverture d’un magasin et autres renseignements utiles 1, record 2, French, - ligne%2Dbloc
Record number: 2, Textual support number: 2 OBS
Adopté par la DSTM Défense nationale QG 1, record 2, French, - ligne%2Dbloc
Record 2, Spanish
Record 2, Textual support, Spanish
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