TERMIUM Plus®
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PLUS HAUTE ENCHERE [3 records]
Record 1 - internal organization data 2025-06-19
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Internet and Telematics
- Artificial Intelligence
Record 1, Main entry term, English
- real-time bidding
1, record 1, English, real%2Dtime%20bidding
correct, noun
Record 1, Abbreviations, English
- RTB 1, record 1, English, RTB
correct, noun
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
A now integral part of the programmatic advertising process, real-time bidding (RTB) refers to the process of buying and selling ad impressions in real time. It is an automated auction that allows advertisers to bid on ad space from publishers on a cost per mille (CPM) basis. Real-time bidding allows multiple advertisers to bid on ad inventory before a website even loads, with the winning ad being instantly displayed. The entire process takes a millisecond. The benefits of real-time bidding are numerous for everyone involved. Real-time bidding is fast, efficient, and cost-effective. For publishers, the benefits include price floor optimization and monetization opportunities for remnant ad units. 2, record 1, English, - real%2Dtime%20bidding
Record 1, Key term(s)
- real time bidding
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Internet et télématique
- Intelligence artificielle
Record 1, Main entry term, French
- enchère en temps réel
1, record 1, French, ench%C3%A8re%20en%20temps%20r%C3%A9el
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 OBS
[...] type de publicité programmatique qui repose sur la mise aux enchères de chaque impression de manière indépendante. Lorsqu'un utilisateur consulte une page web avec un espace publicitaire, celui-ci est mis aux enchères à un ensemble d’acheteurs potentiels. Ces derniers peuvent consulter des informations sur l'utilisateur et les croiser avec l'éventuel profil publicitaire qu'ils détiennent sur lui pour évaluer l'intérêt d’afficher une publicité à son attention et donc déterminer le prix qu'ils sont éventuellement prêts à payer pour cela. Le publicitaire avec l'enchère la plus haute l'emporte et peut donc afficher sa publicité à l'utilisateur. 2, record 1, French, - ench%C3%A8re%20en%20temps%20r%C3%A9el
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2015-11-03
Record 2, English
Record 2, Subject field(s)
- PAJLO
- Law of Contracts (common law)
Record 2, Main entry term, English
- highest bid
1, record 2, English, highest%20bid
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
In the hybrid format, the highest bidder and the second highest bid are known to all, and at the end of the auction duration the highest bidder gets the object at the second highest bid. 2, record 2, English, - highest%20bid
Record 2, French
Record 2, Domaine(s)
- PAJLO
- Droit des contrats (common law)
Record 2, Main entry term, French
- la plus haute enchère
1, record 2, French, la%20plus%20haute%20ench%C3%A8re
correct, feminine noun, standardized
Record 2, Abbreviations, French
Record 2, Synonyms, French
- la plus forte enchère 1, record 2, French, la%20plus%20forte%20ench%C3%A8re
correct, feminine noun, standardized
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
la plus haute enchère; la plus forte enchère : termes normalisés par le Comité de normalisation, Promotion de l'accès à la justice dans les deux langues officielles(PAJLO). 2, record 2, French, - la%20plus%20haute%20ench%C3%A8re
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2015-11-03
Record 3, English
Record 3, Subject field(s)
- PAJLO
- Law of Contracts (common law)
Record 3, Main entry term, English
- highest bidder
1, record 3, English, highest%20bidder
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
All shareholders must offer their shares for sale to the highest bidder at a private auction attented only by the shareholders. 2, record 3, English, - highest%20bidder
Record 3, French
Record 3, Domaine(s)
- PAJLO
- Droit des contrats (common law)
Record 3, Main entry term, French
- dernier enchérisseur
1, record 3, French, dernier%20ench%C3%A9risseur
correct, masculine noun, standardized
Record 3, Abbreviations, French
Record 3, Synonyms, French
- dernière enchérisseuse 2, record 3, French, derni%C3%A8re%20ench%C3%A9risseuse
correct, feminine noun, standardized
- enchérisseur le plus offrant 2, record 3, French, ench%C3%A9risseur%20le%20plus%20offrant
correct, masculine noun, standardized
- enchérisseuse la plus offrante 2, record 3, French, ench%C3%A9risseuse%20la%20plus%20offrante
correct, feminine noun, standardized
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Celui qui, ayant porté la plus haute enchère(étant le plus offrant), est déclaré adjudicataire. 3, record 3, French, - dernier%20ench%C3%A9risseur
Record number: 3, Textual support number: 1 OBS
dernier enchérisseur; dernière enchérisseuse; enchérisseur le plus offrant; enchérisseuse la plus offrante : termes normalisés par le Comité de normalisation, Promotion de l’accès à la justice dans les deux langues officielles (PAJLO). 4, record 3, French, - dernier%20ench%C3%A9risseur
Record 3, Spanish
Record 3, Textual support, Spanish
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