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The Government of Canada’s terminology and linguistic data bank.
CAMPAGNE ACCOMPAGNEMENT [2 records]
Record 1 - internal organization data 2002-08-23
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
- Advertising Techniques
Record 1, Main entry term, English
- subsidiary promotional campaign
1, record 1, English, subsidiary%20promotional%20campaign
proposal
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
- Techniques publicitaires
Record 1, Main entry term, French
- campagne d'accompagnement
1, record 1, French, campagne%20d%27accompagnement
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Campagne qui consiste à profiter d’une première campagne de pose d’un matériel de publicité sur le lieu de vente pour en effectuer une seconde généralement plus simple, chez le même détaillant, pour un autre produit de la même gamme ou pour un produit non concurrent. 1, record 1, French, - campagne%20d%27accompagnement
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2001-03-27
Record 2, English
Record 2, Subject field(s)
- Advertising
Record 2, Main entry term, English
- trade press advertising
1, record 2, English, trade%20press%20advertising
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The design approach was used in full-colour trade press advertising and exhibition items to ensure maximum impact and cost-effectiveness. 1, record 2, English, - trade%20press%20advertising
Record 2, French
Record 2, Domaine(s)
- Publicité
Record 2, Main entry term, French
- publicité dans la presse professionnelle
1, record 2, French, publicit%C3%A9%20dans%20la%20presse%20professionnelle
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Durant toute l'année, le Fonds a mené une importante campagne de promotion en accompagnement de la présence de films luxembourgeois aux festivals, que ce soit par le biais de stands d’information ou d’insertion de publicité dans la presse professionnelle. 1, record 2, French, - publicit%C3%A9%20dans%20la%20presse%20professionnelle
Record 2, Spanish
Record 2, Textual support, Spanish
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