TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CAMPAGNE COLLECTIVE [5 records]

Record 1 2014-11-18

English

Subject field(s)
  • Advertising Agencies and Services
CONT

One of the growing uses of direct mail is in cooperative campaign. These involve a technique in which a number of advertisers share the cost of a single campaign.

French

Domaine(s)
  • Agences et services de publicité
CONT

Il y a lieu à campagne collective chaque fois que des entreprises [...] se trouvent pratiquement sur pied d’égalité, pour un produit [...] et devant un marché dont les larges possibilités appellent une action éducative commune.

Spanish

Save record 1

Record 2 1997-06-18

English

Subject field(s)
  • Various Proper Names
OBS

A multinational collaborative smoking cessation campaign organized in 1996 by the Finnish CINDI centre.

French

Domaine(s)
  • Appellations diverses
OBS

Une campagne collective multinationale pour l'interruption du tabagisme sur le thème "Attendre et vaincre" a été organisée en 1996 par le centre CINDI finlandais.

Spanish

Save record 2

Record 3 1993-04-01

English

Subject field(s)
  • Advertising
  • Television Arts
  • The Press (News and Journalism)

French

Domaine(s)
  • Publicité
  • Télévision (Arts du spectacle)
  • Presse écrite
OBS

Source(s): Lexique de la terminologie d’ISTC [ministère de l’Industrie, des Sciences et de la Technologie] - Tourisme (Avril 1993).

Spanish

Save record 3

Record 4 1991-08-23

English

Subject field(s)
  • Agricultural Economics
  • Marketing
  • Advertising
OBS

of a product

French

Domaine(s)
  • Économie agricole
  • Commercialisation
  • Publicité
OBS

d’un produit

Spanish

Save record 4

Record 5 1985-06-04

English

Subject field(s)
  • Sociology
OBS

see "community"

French

Domaine(s)
  • Sociologie

Spanish

Save record 5

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