TERMIUM Plus^®

Record 1,  Textual support,  English

Record 1,  Textual support,  French

Record number: 1, Textual support number: 1 DEF

Technique mercatique consistant en l'envoi automatisé d’offres commerciales déclenché par le comportement ou l'action d’un client ou d’un consommateur potentiel.  2, record 1, French, - marketing%20automatis%C3%A9

Record number: 1, Textual support number: 1 OBS

L’évènement déclencheur de la mercatique automatisée peut être un appel téléphonique, un achat ou une visite sur la toile.  2, record 1, French, - marketing%20automatis%C3%A9

Record number: 1, Textual support number: 2 OBS

mercatique automatisée : terme et définition publiés au Journal officiel de la République française le 22 juillet 2015.  3, record 1, French, - marketing%20automatis%C3%A9

Record 1,  Textual support,  Spanish

Record 2,  Textual support,  English

Record number: 2, Textual support number: 1 CONT

When an industrial concern develops a new product, its sales representatives usually take it around to a sample of prospective buyers to learn their reactions.  1, record 2, English, - prospective%20buyer

Record 2,  Textual support,  French

Record number: 2, Textual support number: 1 CONT

Dans les sondages sur le nouveau produit [...] un échantillon d’acheteurs potentiels est interrogé sur questionnaire [...] l’on recueille ainsi des opinions.  2, record 2, French, - acheteur%20potentiel

Record 2,  Textual support,  Spanish

Record 3,  Textual support,  English

Record number: 3, Textual support number: 1 CONT

In this text I will primarily be talking about the push and pull concepts of information. The web is (mostly) a pull medium: the user clicks links to weave an individual path through available sites and searches actively for information. A good metaphor for the web is a library where anyone can leave their own papers and books on shelves for others to pick up. Many traditional information purveyors have however been trying to implement push into webspace, since then they can also push advertising and so be able to charge sponsors. The increasing use of sponsor graphics and banners on sites with high hits is another expression of this.  2, record 3, English, - push%20and%20pull

Record 3,  Textual support,  French

Record number: 3, Textual support number: 1 DEF

Expression désignant l'action combinée de la publicité générale et des promotions : la publicité générale «tire» le consommateur potentiel vers le produit. La promotion «pousse» l'article vers le prospect, à travers les circuits de distribution.  2, record 3, French, - pousser%2Dtirer

Record number: 3, Textual support number: 1 CONT

Technologies de vérification de la promotion et de la publicité (pousser-tirer ou "push and pull"), qui permet aux utilisateurs de contrôler leurs besoins d’information.  1, record 3, French, - pousser%2Dtirer

Record 3,  Textual support,  Spanish

Record 4,  Textual support,  English

Record number: 4, Textual support number: 1 CONT

Marketing by mail. Developing your client base means keeping in contact with letters and mailers. This workshop teaches how to create and manage your current client base and how to obtain new prospects using effective mailing strategies. The workshop covers these techniques: Using marketing letters in a mail campaign, developing a library of standard letters, planning and executing your mailing campaign.  1, record 4, English, - marketing%20by%20mail

Record 4,  Textual support,  French

Record number: 4, Textual support number: 1 DEF

Ensemble des études commerciales dont le but est de déterminer le moyen le plus apte à promouvoir la vente par voie postale, afin de permettre au fabricant d’avoir une approche personnalisée du consommateur potentiel, par l'envoi de lettres, de dépliants et même d’échantillons.  2, record 4, French, - marketing%20par%20la%20poste

Record 4,  Textual support,  Spanish

Record 5,  Textual support,  English

Record number: 5, Textual support number: 1 OBS

(...) the product will not sell because it will not, by definition, contain a combination of features that will appeal strongly to anyone. A patched product may be considered the marketing equivalent of a camel-the proverbial horse designed by committee.  1, record 5, English, - patched%20product

Record 5,  Textual support,  French

Record number: 5, Textual support number: 1 OBS

(...) le produit ne se vendra pas parce que, par définition, il n’ attirera fortement aucun consommateur potentiel. Il s’agira d’un produit de compromis, d’un produit mou, de personnalité floue(...)  1, record 5, French, - produit%20de%20compromis

Record 5,  Textual support,  Spanish