TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
IDEE PUBLICITAIRE [7 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- central selling idea
1, record 1, English, central%20selling%20idea
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The copywriter must ... focus his message around one or two [product selling points] that are stronger than others in order to provide a central selling idea for the advertisement. 2, record 1, English, - central%20selling%20idea
Record number: 1, Textual support number: 2 CONT
The advertising campaign developed on the defined strategic platform focused on the central selling idea of superiority: Superiority in terms of technology, confidence, image and manner. 3, record 1, English, - central%20selling%20idea
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- idée-force
1, record 1, French, id%C3%A9e%2Dforce
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L’objet du test de concept est donc d’évaluer ce que vaut une idée-force envisagée pour servir d’axe à la campagne de publicité. 2, record 1, French, - id%C3%A9e%2Dforce
Record number: 1, Textual support number: 1 OBS
En créativité publicitaire, l'idée est alors synonyme de concept : c'est l'idée-force qui va étonner et faire passer le message voulu. 3, record 1, French, - id%C3%A9e%2Dforce
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2005-04-29
Record 2, English
Record 2, Subject field(s)
- Graphic Reproduction
- Advertising
Record 2, Main entry term, English
- layout draftsman
1, record 2, English, layout%20draftsman
proposal
Record 2, Abbreviations, English
Record 2, Synonyms, English
- roughman 2, record 2, English, roughman
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
In the 60's and 70's, the "creation" department of advertisement agencies getting more and more structured, posters are the result of a work in team (conceptor-redactor, roughman, photograph and/or graphist) directed by the artistic director who give it its style. 2, record 2, English, - layout%20draftsman
Record 2, French
Record 2, Domaine(s)
- Production graphique
- Publicité
Record 2, Main entry term, French
- esquisseur
1, record 2, French, esquisseur
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- esquisseuse 1, record 2, French, esquisseuse
correct, feminine noun
- roughman 2, record 2, French, roughman
avoid, masculine noun, France
- visualiseur 3, record 2, French, visualiseur
masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Dessinateur qui produit un avant-projet donnant une idée première de la réalisation publicitaire envisagée. 3, record 2, French, - esquisseur
Record number: 2, Textual support number: 1 CONT
Le roughman est chargé, à la demande du directeur artistique d’une agence de publicité, de dessiner des esquisses (rough) qui représentent le concept développé par l’agence lors de l’élaboration d’une campagne publicitaire. Montrés au client, ces rough lui permettent de se faire une opinion sur la création en cours et de la retenir ou non. Ils jouent donc un rôle commercial extrêmement important. Afin de représenter au mieux les idées créatives de l’agence, le roughman travaille donc en très étroite relation avec le directeur artistique, doit disposer de très grandes qualités d’écoute et savoir dessiner rapidement. 4, record 2, French, - esquisseur
Record number: 2, Textual support number: 1 OBS
Dans l’arrêté du 14.01.83, Journal Officiel du 18.02.83, «crayonné» remplace «rough» (lay-out) ... 3, record 2, French, - esquisseur
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 2001-01-17
Record 3, English
Record 3, Subject field(s)
- Advertising
Record 3, Main entry term, English
- copy theme
1, record 3, English, copy%20theme
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 CONT
Copy platform is the main copy theme of an advertisement. 1, record 3, English, - copy%20theme
Record 3, French
Record 3, Domaine(s)
- Publicité
Record 3, Main entry term, French
- axe publicitaire
1, record 3, French, axe%20publicitaire
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Idée de base sur laquelle s’appuie la campagne publicitaire pour vendre son produit. 1, record 3, French, - axe%20publicitaire
Record number: 3, Textual support number: 1 OBS
idée de base :idée essentielle que l'on cherche à transmettre; moteur du message publicitaire. 1, record 3, French, - axe%20publicitaire
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 2001-01-16
Record 4, English
Record 4, Subject field(s)
- Advertising
Record 4, Main entry term, English
- advertising idea
1, record 4, English, advertising%20idea
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 DEF
An idea for calling public attention to a product or business, especially by proclaiming desirable qualities so as to increase sales or patronage. 1, record 4, English, - advertising%20idea
Record 4, French
Record 4, Domaine(s)
- Publicité
Record 4, Main entry term, French
- idée publicitaire
1, record 4, French, id%C3%A9e%20publicitaire
correct, feminine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 DEF
Idée qui consiste à créer une publicité, en vantant un produit ou un service, de façon à attirer l’attention du public. 2, record 4, French, - id%C3%A9e%20publicitaire
Record 4, Spanish
Record 4, Textual support, Spanish
Record 5 - internal organization data 1998-03-17
Record 5, English
Record 5, Subject field(s)
- Marketing
Record 5, Main entry term, English
- layout of advertisement
1, record 5, English, layout%20of%20advertisement
correct
Record 5, Abbreviations, English
Record 5, Synonyms, English
- advertisement layout 2, record 5, English, advertisement%20layout
correct
Record 5, Textual support, English
Record 5, French
Record 5, Domaine(s)
- Commercialisation
Record 5, Main entry term, French
- maquette d’une annonce 1, record 5, French, maquette%20d%26rsquo%3Bune%20annonce
Record 5, Abbreviations, French
Record 5, Synonyms, French
- maquette publicitaire 2, record 5, French, maquette%20publicitaire
Record 5, Textual support, French
Record number: 5, Textual support number: 1 OBS
Maquette : Document de travail d’un dessinateur, montrant l'état d’avancement d’une annonce ou d’un matériel publicitaire, assez poussé pour qu'on puisse avoir déjà l'idée de ce que sera la réalisation définitive. 3, record 5, French, - maquette%20d%26rsquo%3Bune%20annonce
Record 5, Spanish
Record 5, Textual support, Spanish
Record 6 - internal organization data 1995-07-20
Record 6, English
Record 6, Subject field(s)
- Advertising Techniques
Record 6, Main entry term, English
- simple lay-out 1, record 6, English, simple%20lay%2Dout
Record 6, Abbreviations, English
Record 6, Synonyms, English
- rough lay-out 1, record 6, English, rough%20lay%2Dout
- rough 1, record 6, English, rough
Record 6, Textual support, English
Record 6, French
Record 6, Domaine(s)
- Techniques publicitaires
Record 6, Main entry term, French
- crayonné
1, record 6, French, crayonn%C3%A9
correct, masculine noun
Record 6, Abbreviations, French
Record 6, Synonyms, French
- esquisse 1, record 6, French, esquisse
correct, feminine noun
Record 6, Textual support, French
Record number: 6, Textual support number: 1 DEF
Avant-projet donnant une idée première de la réalisation publicitaire envisagée. 1, record 6, French, - crayonn%C3%A9
Record 6, Spanish
Record 6, Textual support, Spanish
Record 7 - internal organization data 1984-06-01
Record 7, English
Record 7, Subject field(s)
- Advertising Techniques
Record 7, Main entry term, English
Record 7, Abbreviations, English
Record 7, Synonyms, English
Record 7, Textual support, English
Record number: 7, Textual support number: 1 OBS
the theme is the type of appeal, emotional or rational, which is made by the advertisement to its audience. 1, record 7, English, - theme
Record 7, French
Record 7, Domaine(s)
- Techniques publicitaires
Record 7, Main entry term, French
Record 7, Abbreviations, French
Record 7, Synonyms, French
Record 7, Textual support, French
Record number: 7, Textual support number: 1 OBS
thème(publicitaire) : illustration de l'idée directrice de la campagne. La définition de l'axe précède le choix du thème et le conditionne. 1, record 7, French, - th%C3%A8me
Record 7, Spanish
Record 7, Textual support, Spanish
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