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The Government of Canada’s terminology and linguistic data bank.
IDEE-FORCE [2 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- central selling idea
1, record 1, English, central%20selling%20idea
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The copywriter must ... focus his message around one or two [product selling points] that are stronger than others in order to provide a central selling idea for the advertisement. 2, record 1, English, - central%20selling%20idea
Record number: 1, Textual support number: 2 CONT
The advertising campaign developed on the defined strategic platform focused on the central selling idea of superiority: Superiority in terms of technology, confidence, image and manner. 3, record 1, English, - central%20selling%20idea
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- idée-force
1, record 1, French, id%C3%A9e%2Dforce
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'objet du test de concept est donc d’évaluer ce que vaut une idée-force envisagée pour servir d’axe à la campagne de publicité. 2, record 1, French, - id%C3%A9e%2Dforce
Record number: 1, Textual support number: 1 OBS
En créativité publicitaire, l'idée est alors synonyme de concept : c'est l'idée-force qui va étonner et faire passer le message voulu. 3, record 1, French, - id%C3%A9e%2Dforce
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2014-03-21
Record 2, English
Record 2, Subject field(s)
- Psychology (General)
- Group Dynamics
Record 2, Main entry term, English
- idée force
1, record 2, English, id%C3%A9e%20force
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
An idea that has dynamic properties and serves as the mainspring of action. 1, record 2, English, - id%C3%A9e%20force
Record 2, French
Record 2, Domaine(s)
- Psychologie (Généralités)
- Dynamique des groupes
Record 2, Main entry term, French
- idée-force
1, record 2, French, id%C3%A9e%2Dforce
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- idée force 2, record 2, French, id%C3%A9e%20force
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
[...] l’émergence de valeurs collectives, véritables idées-forces, engendrées par la bande et affectivement chargées, sortes de croyances du groupe, mythes, modèles idéaux de conduite, valables pour les seuls membres du groupe [...] 1, record 2, French, - id%C3%A9e%2Dforce
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Psicología (Generalidades)
- Dinámica de grupos
Record 2, Main entry term, Spanish
- idea fuerza
1, record 2, Spanish, idea%20fuerza
correct, feminine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Idea capaz de impulsar a un individuo o colectividad o de influir en su evolución. 1, record 2, Spanish, - idea%20fuerza
Record number: 2, Textual support number: 1 OBS
La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que el compuesto "idea fuerza" se escribe en dos palabras, sin guion y sin resalte tipográfico. 1, record 2, Spanish, - idea%20fuerza
Record number: 2, Textual support number: 2 OBS
idea fuerza: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, recuerda que en este tipo de compuestos los rasgos del plural solo se manifiestan, en general, en el primer sustantivo, mientras que el segundo permanece invariable: "ideas fuerza", no "ideas fuerzas". 1, record 2, Spanish, - idea%20fuerza
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