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The Government of Canada’s terminology and linguistic data bank.
PHRASE PUBLICITAIRE [4 records]
Record 1 - internal organization data 2011-01-24
Record 1, English
Record 1, Subject field(s)
- Advertising
Record 1, Main entry term, English
- catchphrase
1, record 1, English, catchphrase
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- catch phrase 2, record 1, English, catch%20phrase
correct
- catch line 3, record 1, English, catch%20line
correct
- catchline 4, record 1, English, catchline
correct
- hookline 5, record 1, English, hookline
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A word, phrase, or sentence used, esp. in advertising ..., to arouse or call attention. 6, record 1, English, - catchphrase
Record 1, French
Record 1, Domaine(s)
- Publicité
Record 1, Main entry term, French
- accroche
1, record 1, French, accroche
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- accroche publicitaire 2, record 1, French, accroche%20publicitaire
correct, feminine noun
- slogan d’accroche 3, record 1, French, slogan%20d%26rsquo%3Baccroche
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Phrase ou formule forte d’un message publicitaire, destinée à attirer l'attention. 4, record 1, French, - accroche
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Publicidad
Record 1, Main entry term, Spanish
- lema
1, record 1, Spanish, lema
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Frase que encierra un ideal o un propósito a cumplir. 1, record 1, Spanish, - lema
Record number: 1, Textual support number: 1 CONT
El lema de la Conferencia Internacional sobre el SIDA es "Un Mundo, una esperanza". 1, record 1, Spanish, - lema
Record 2 - internal organization data 2010-10-18
Record 2, English
Record 2, Subject field(s)
- Advertising
Record 2, Main entry term, English
- base line
1, record 2, English, base%20line
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
Part of an advertisement or promotional material, usually containing address, company name, logotype and may be a slogan, situated at foot of page. 2, record 2, English, - base%20line
Record 2, French
Record 2, Domaine(s)
- Publicité
Record 2, Main entry term, French
- assise
1, record 2, French, assise
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Phrase qui, dans certaines annonces, est destinée à conclure le message publicitaire et se situe au pied de l'annonce. 2, record 2, French, - assise
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1986-12-18
Record 3, English
Record 3, Subject field(s)
- Advertising
Record 3, Main entry term, English
- baseline rates of awareness
1, record 3, English, baseline%20rates%20of%20awareness
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record 3, French
Record 3, Domaine(s)
- Publicité
Record 3, Main entry term, French
- taux de mémorisation de l’assise
1, record 3, French, taux%20de%20m%C3%A9morisation%20de%20l%26rsquo%3Bassise
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
Record 3, Textual support, French
Record number: 3, Textual support number: 1 OBS
assise :phrase de conclusion d’un message publicitaire, suivie de l'adresse de l'annonceur et de son logotype. 2, record 3, French, - taux%20de%20m%C3%A9morisation%20de%20l%26rsquo%3Bassise
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1985-09-12
Record 4, English
Record 4, Subject field(s)
- Advertising Media
Record 4, Main entry term, English
- copy line 1, record 4, English, copy%20line
Record 4, Abbreviations, English
Record 4, Synonyms, English
- advertising device 1, record 4, English, advertising%20device
- business slogan 1, record 4, English, business%20slogan
Record 4, French
Record 4, Domaine(s)
- Supports publicitaires
Record 4, Main entry term, French
- légende publicitaire
1, record 4, French, l%C3%A9gende%20publicitaire
feminine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
- commentaire publicitaire 1, record 4, French, commentaire%20publicitaire
masculine noun
- phrase publicitaire 1, record 4, French, phrase%20publicitaire
feminine noun
Record 4, Textual support, French
Record 4, Spanish
Record 4, Textual support, Spanish
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