TERMIUM Plus®

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PLATE-FORME ECHANGE PUBLICITAIRE [1 record]

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Record 1 2025-04-11

English

Subject field(s)
  • Advertising Agencies and Services
  • Internet and Telematics
CONT

An ad exchange is a digital marketplace that facilitates the buying and selling of advertising space in real time through automated auctions. In other words, it acts as a marketplace that sits in between publishers looking to sell their inventory and advertisers looking to buy it.

French

Domaine(s)
  • Agences et services de publicité
  • Internet et télématique
DEF

Marché virtuel qui permet aux éditeurs et aux annonceurs de vendre et d’acheter des espaces publicitaires à l’aide d’un système d’enchères en temps réel.

Key term(s)
  • plate-forme d’échanges publicitaires
  • plate-forme d'échange publicitaire

Spanish

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© Public Services and Procurement Canada, 2025
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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