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The Government of Canada’s terminology and linguistic data bank.
TEST CONCEPT [4 records]
Record 1 - internal organization data 2020-06-23
Record 1, English
Record 1, Subject field(s)
- Advertising Agencies and Services
- Motivation and Advertising Psychology
Record 1, Main entry term, English
- central selling idea
1, record 1, English, central%20selling%20idea
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The copywriter must ... focus his message around one or two [product selling points] that are stronger than others in order to provide a central selling idea for the advertisement. 2, record 1, English, - central%20selling%20idea
Record number: 1, Textual support number: 2 CONT
The advertising campaign developed on the defined strategic platform focused on the central selling idea of superiority: Superiority in terms of technology, confidence, image and manner. 3, record 1, English, - central%20selling%20idea
Record 1, French
Record 1, Domaine(s)
- Agences et services de publicité
- Motivation et psychologie de la publicité
Record 1, Main entry term, French
- idée-force
1, record 1, French, id%C3%A9e%2Dforce
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
L'objet du test de concept est donc d’évaluer ce que vaut une idée-force envisagée pour servir d’axe à la campagne de publicité. 2, record 1, French, - id%C3%A9e%2Dforce
Record number: 1, Textual support number: 1 OBS
En créativité publicitaire, l’idée est alors synonyme de concept : c’est l’idée-force qui va étonner et faire passer le message voulu. 3, record 1, French, - id%C3%A9e%2Dforce
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2020-03-11
Record 2, English
Record 2, Subject field(s)
- Toxicology
Record 2, Main entry term, English
- adverse outcome pathway
1, record 2, English, adverse%20outcome%20pathway
correct
Record 2, Abbreviations, English
- AOP 1, record 2, English, AOP
correct
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
A model that identifies the sequence of biochemical events required to produce a toxic effect when an organism is exposed to a substance. 2, record 2, English, - adverse%20outcome%20pathway
Record 2, French
Record 2, Domaine(s)
- Toxicologie
Record 2, Main entry term, French
- voie associée aux effets toxiques
1, record 2, French, voie%20associ%C3%A9e%20aux%20effets%20toxiques
correct, feminine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- voie associée aux effets indésirables 2, record 2, French, voie%20associ%C3%A9e%20aux%20effets%20ind%C3%A9sirables
correct, feminine noun
- voie associée aux effets secondaires 2, record 2, French, voie%20associ%C3%A9e%20aux%20effets%20secondaires
correct, feminine noun
- voie associée aux effets délétères 2, record 2, French, voie%20associ%C3%A9e%20aux%20effets%20d%C3%A9l%C3%A9t%C3%A8res
correct, feminine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 OBS
La démarche retenue [...] propose de définir un événement-clé critique de la voie de signalisation cellulaire(définie comme une succession d’événements biochimiques) qui sera mesurable et utilisable dans la mise au point d’un futur test in vitro. Le concept de voie associée aux effets toxiques(adverse outcome pathway, AOP) entoure la notion précédente dans le sens où elle décrit toute la séquence d’événements qui débute avec l'exposition à la substance testée et se termine avec l'effet individuel. 1, record 2, French, - voie%20associ%C3%A9e%20aux%20effets%20toxiques
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1991-04-02
Record 3, English
Record 3, Subject field(s)
- Marketing Research
Record 3, Main entry term, English
- concept test
1, record 3, English, concept%20test
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 DEF
A research project designed to assess consumer reaction to a product or service concept, or concepts, in quantitative terms. 1, record 3, English, - concept%20test
Record number: 3, Textual support number: 1 OBS
There are two kinds of concept tests: the product concept test and the service concept test. 2, record 3, English, - concept%20test
Record 3, French
Record 3, Domaine(s)
- Étude du marché
Record 3, Main entry term, French
- test de concept
1, record 3, French, test%20de%20concept
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- test de concepts 2, record 3, French, test%20de%20concepts
correct, masculine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 CONT
Le test de concept du produit repose sur l'évaluation successive de plusieurs concepts rattachés à un même produit. 1, record 3, French, - test%20de%20concept
Record number: 3, Textual support number: 2 CONT
Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications); les tests de produits (faits sur maquettes et prototypes); les tests de marché (faits sur modèles de présérie). 2, record 3, French, - test%20de%20concept
Record number: 3, Textual support number: 1 OBS
Le test de concept peut porter sur des concepts de produit ou des concepts de service. 3, record 3, French, - test%20de%20concept
Record 3, Spanish
Record 3, Textual support, Spanish
Record 4 - internal organization data 1991-04-02
Record 4, English
Record 4, Subject field(s)
- Marketing Research
Record 4, Main entry term, English
- concept testing
1, record 4, English, concept%20testing
correct
Record 4, Abbreviations, English
Record 4, Synonyms, English
Record 4, Textual support, English
Record number: 4, Textual support number: 1 CONT
Concept testing. The objective of this type of research is an initial screening of product ideas before any money, time, or personnel are committed to making the products, in order to encourage further development of good ideas and to weed out poor ideas. 1, record 4, English, - concept%20testing
Record number: 4, Textual support number: 1 OBS
Concept testing may bear on a product concept or on a service concept. 2, record 4, English, - concept%20testing
Record 4, French
Record 4, Domaine(s)
- Étude du marché
Record 4, Main entry term, French
- test de concept
1, record 4, French, test%20de%20concept
correct, masculine noun
Record 4, Abbreviations, French
Record 4, Synonyms, French
Record 4, Textual support, French
Record number: 4, Textual support number: 1 CONT
Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications); les tests de produits (faits sur maquettes et prototypes); les tests de marché (faits sur modèles de présérie). 1, record 4, French, - test%20de%20concept
Record number: 4, Textual support number: 1 OBS
Le mot "test" désigne en français l’action de soumettre à une épreuve, ainsi que l’épreuve elle-même. 2, record 4, French, - test%20de%20concept
Record 4, Spanish
Record 4, Textual support, Spanish
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