TERMIUM Plus®

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UTILISATEUR NON POTENTIEL [1 record]

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Alphabetical list of terms

Record 1 1975-03-11

English

Subject field(s)
  • The Product (Marketing)
  • Marketing
CONT

[In volume segmentation] nonusers comprise two types of people, those who generally do not use this product (nonpotential users) and those who might use the product (potential users).

French

Domaine(s)
  • Produit (Commercialisation)
  • Commercialisation
CONT

Relativement à un produit donné [et au] taux d’utilisation du produit : il s’agit [...] de distinguer parmi [...] ceux qui n’utilisent pas le produit les utilisateurs potentiels et [...] les «utilisateurs non potentiels».

Spanish

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