TERMIUM Plus®

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APPROCHE AXEE IMPERATIFS MARCHE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2012-02-08

English

Subject field(s)
  • Marketing Research
CONT

The result is a market pull approach, where marketplace needs and expectations are passed up to the supplier, rather than a process where standardized products and services are pushed down to the consumer.

French

Domaine(s)
  • Étude du marché
OBS

Le réseau, initialement lancé par la BERD [Banque européenne de reconstruction et de développement] et la FAO [Organisation des Nations Unies pour l'alimentation et l'agriculture], souligne le besoin d’une approche guidée par la demande, où les investissements vont vers des projets commercialement viables.

Spanish

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