TERMIUM Plus®

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APPROCHE MARQUAGE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-06-06

English

Subject field(s)
  • Merchandising Techniques
CONT

In fact, the branding approach, i.e. looking for supplementary activities and using other media to support the basic magazine enterprise, is the most promising strategy to adapt to the intensifying competition.

French

Domaine(s)
  • Techniques marchandes
DEF

Approche utilisant le procédé d'identification d'un produit par un nom déposé.

OBS

Par exemple, des «kleenex» pour des mouchoirs, du «windex» pour du nettoyant à vitre, etc.

Spanish

Save record 1

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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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