TERMIUM Plus®
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ARGUMENT PUBLICITAIRE UNIQUE [1 record]
Record 1 - internal organization data 2020-11-18
Record 1, English
Record 1, Subject field(s)
- Advertising Techniques
- Marketing
Record 1, Main entry term, English
- unique selling proposition
1, record 1, English, unique%20selling%20proposition
correct
Record 1, Abbreviations, English
- USP 2, record 1, English, USP
correct
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
An advertising technique according to which an advertisement should stress an exclusive selling argument. 3, record 1, English, - unique%20selling%20proposition
Record number: 1, Textual support number: 1 CONT
When companies are trying to determine how to market a product, they focus on the unique selling proposition, the one thing that wakes that product different than any other. It's the one reason they think consumers will buy the product even though it may seen no different from many others just like convenient packaging, or it may taste or smell better, or last longer. 4, record 1, English, - unique%20selling%20proposition
Record 1, French
Record 1, Domaine(s)
- Techniques publicitaires
- Commercialisation
Record 1, Main entry term, French
- argument publicitaire unique
1, record 1, French, argument%20publicitaire%20unique
correct, masculine noun
Record 1, Abbreviations, French
- USP 2, record 1, French, USP
correct, masculine noun
Record 1, Synonyms, French
- proposition exclusive de vente 3, record 1, French, proposition%20exclusive%20de%20vente
correct, feminine noun
- USP 4, record 1, French, USP
correct, feminine noun
- USP 4, record 1, French, USP
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Argument publicitaire qui met en avant une seule des caractéristiques d'un produit. 5, record 1, French, - argument%20publicitaire%20unique
Record number: 1, Textual support number: 1 OBS
argument publicitaire unique : terme publié au Journal officiel du 12 mai 2000. 6, record 1, French, - argument%20publicitaire%20unique
Record 1, Spanish
Record 1, Textual support, Spanish
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