TERMIUM Plus®
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ARGUMENT VENTE [2 records]
Record 1 - internal organization data 2011-09-22
Record 1, English
Record 1, Subject field(s)
- Communication (Public Relations)
Record 1, Main entry term, English
- hot button
1, record 1, English, hot%20button
correct, noun
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A central issue, concern, or characteristic that motivates people to make a particular choice (among consumer goods, political candidates, or social structures). 2, record 1, English, - hot%20button
Record number: 1, Textual support number: 1 CONT
"Hot button" has developed an attributive use as well in which it means "central, influential, crucial". 2, record 1, English, - hot%20button
Record number: 1, Textual support number: 1 OBS
Term currently of great interest to someone who matters (i.e. some big shot). 3, record 1, English, - hot%20button
Record number: 1, Textual support number: 1 PHR
Hot-button issue, word. 4, record 1, English, - hot%20button
Record 1, Key term(s)
- hot-button issue
- hot-button word
Record 1, French
Record 1, Domaine(s)
- Communications (Relations publiques)
Record 1, Main entry term, French
- mot magique
1, record 1, French, mot%20magique
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- argument de vente 2, record 1, French, argument%20de%20vente
correct, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Le mot, la formule magique qui fait accéder à quelque chose, obtenir quelque chose. 1, record 1, French, - mot%20magique
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 2005-09-02
Record 2, English
Record 2, Subject field(s)
- Advertising Techniques
- Sales (Marketing)
- Merchandising Techniques
Record 2, Main entry term, English
- selling point
1, record 2, English, selling%20point
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 DEF
... a characteristic of the product itself which can contribute to the satisfaction of a need or desire of the buyer. 2, record 2, English, - selling%20point
Record 2, French
Record 2, Domaine(s)
- Techniques publicitaires
- Vente
- Techniques marchandes
Record 2, Main entry term, French
- argument
1, record 2, French, argument
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- argument de vente 2, record 2, French, argument%20de%20vente
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Tous les points forts d'un produit ou d'un service qui sont utilisés pour réaliser une vente. 3, record 2, French, - argument
Record number: 2, Textual support number: 1 OBS
argument de vente : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 4, record 2, French, - argument
Record 2, Key term(s)
- argument de vente d'un produit
Record 2, Spanish
Record 2, Campo(s) temático(s)
- Técnicas publicitarias
- Ventas (Comercialización)
- Técnicas mercantiles
Record 2, Main entry term, Spanish
- argumento de venta
1, record 2, Spanish, argumento%20de%20venta
correct, masculine noun
Record 2, Abbreviations, Spanish
Record 2, Synonyms, Spanish
Record 2, Textual support, Spanish
Record number: 2, Textual support number: 1 DEF
Cada uno de los puntos fuertes de un producto o servicio que se utiliza para lograr una venta. 1, record 2, Spanish, - argumento%20de%20venta
Record number: 2, Textual support number: 1 OBS
argumento de venta: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 2, Spanish, - argumento%20de%20venta
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