TERMIUM Plus®

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ARGUMENT VENTE PRODUIT [2 records]

Record 1 2005-09-02

English

Subject field(s)
  • Advertising Techniques
  • Sales (Marketing)
  • Merchandising Techniques
DEF

... a characteristic of the product itself which can contribute to the satisfaction of a need or desire of the buyer.

French

Domaine(s)
  • Techniques publicitaires
  • Vente
  • Techniques marchandes
DEF

Tous les points forts d'un produit ou d'un service qui sont utilisés pour réaliser une vente.

OBS

argument de vente : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial.

Key term(s)
  • argument de vente d'un produit

Spanish

Campo(s) temático(s)
  • Técnicas publicitarias
  • Ventas (Comercialización)
  • Técnicas mercantiles
DEF

Cada uno de los puntos fuertes de un producto o servicio que se utiliza para lograr una venta.

OBS

argumento de venta: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial.

Save record 1

Record 2 2001-03-27

English

Subject field(s)
  • Advertising Techniques
CONT

If a product's selling point was on packaging alone, the guys at Karna would be well on their way to retirement.

French

Domaine(s)
  • Techniques publicitaires
CONT

[La] mise en évidence de ces bouteilles [...] dans le véhicule est davantage un argument de vente d'un produit [...]

Spanish

Save record 2

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