TERMIUM Plus®
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ARGUMENTAIRE VENTE [1 record]
Record 1 - internal organization data 2018-11-30
Record 1, English
Record 1, Subject field(s)
- Oral Presentations
- Advertising Techniques
Record 1, Main entry term, English
- sales pitch
1, record 1, English, sales%20pitch
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- sales talk 2, record 1, English, sales%20talk
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A strategic line of talk designed to highlight the positive features of a product or service with a view to selling it. 3, record 1, English, - sales%20pitch
Record 1, French
Record 1, Domaine(s)
- Exposés et communications orales
- Techniques publicitaires
Record 1, Main entry term, French
- argumentaire de vente
1, record 1, French, argumentaire%20de%20vente
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Discours stratégique visant à mettre en avant les points positifs d'un produit ou service afin de le vendre. 1, record 1, French, - argumentaire%20de%20vente
Record number: 1, Textual support number: 1 CONT
Un argumentaire de vente est une série d'éléments de langage, qui permettent à un vendeur de bien présenter un produit ou un service dans le but de réaliser des ventes. [...] Il vise de manière directe ou indirecte à convaincre l'acheteur de l'intérêt du produit ou du service vanté. 1, record 1, French, - argumentaire%20de%20vente
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Presentaciones orales
- Técnicas publicitarias
Record 1, Main entry term, Spanish
- argumento de ventas
1, record 1, Spanish, argumento%20de%20ventas
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
- discurso de ventas 2, record 1, Spanish, discurso%20de%20ventas
correct, masculine noun
- presentación de ventas 2, record 1, Spanish, presentaci%C3%B3n%20de%20ventas
correct, feminine noun
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 OBS
discurso de ventas; presentación de ventas: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, indica que "discurso" o "presentación de ventas", es alternativa válida en español a la expresión inglesa "sales pitch" [...] 2, record 1, Spanish, - argumento%20de%20ventas
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