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CIBLAGE PSYCHOLOGIQUE [1 record]

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Record 1 2024-02-12

English

Subject field(s)
  • Marketing
  • Internet and Telematics
  • Motivation and Advertising Psychology
CONT

... psychological targeting builds on validated psychological constructs that capture fundamental differences in how people think, feel, and behave.

French

Domaine(s)
  • Commercialisation
  • Internet et télématique
  • Motivation et psychologie de la publicité
CONT

Avec le ciblage psychologique, plus question de se contenter de l'historique récent de recherche d'une personne pour influencer ses choix d'achats : cette fois, il va s'agir d'exploiter sa structure psychologique profonde. [...] les algorithmes de recherche d'information sur des réseaux sociaux [...] sont d'ores et déjà capables d'analyser [les] cinq grands traits de personnalité [...]

Spanish

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