TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

CONFIGURATION PERCEPTUELLE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2010-10-13

English

Subject field(s)
  • Marketing
DEF

A representation of how consumers perceive comparative products along certain dimensions or attributes derived from the technique of non-metric (multidimensional scaling).

French

Domaine(s)
  • Commercialisation
CONT

Une carte perceptuelle montre le positionnement relatif d'une marque (ou d'un magasin) sur les principaux attributs qu'utilisent les consommateurs pour évaluer le produit.

Spanish

Save record 1

Record 2 1981-03-24

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation
OBS

(représentative des données de similitudes)

Spanish

Save record 2

Copyright notice for the TERMIUM Plus® data bank

© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

Display options

Change the order of display of the official languages of Canada
Option to display the non-official languages (Spanish or Portuguese)
Display definitions, contexts, etc., on records

Features

Language Portal of Canada

Access a collection of Canadian resources on all aspects of English and French, including quizzes.

Writing tools

The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.

Glossaries and vocabularies

Access Translation Bureau glossaries and vocabularies.

Date Modified: