TERMIUM Plus®

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CONSCIENCE CORPORATIVE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1996-04-04

English

Subject field(s)
  • Marketing
  • Food Industries
  • Sociology
CONT

It used to be enough just to make a fairly decent product and market it. Not anymore. In the '90's, you've got to have a Corporate Soul. The consumer will want to know who you are before buying what you sell ... Who you are will mean publicly stating your environmental policy, your stance on health care and child care, how (or if) you deal with an Apartheid country, what other brands you have or other names you market under.

French

Domaine(s)
  • Commercialisation
  • Industrie de l'alimentation
  • Sociologie

Spanish

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