TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
CRENEAU PUBLICITAIRE [2 records]
Record 1 - internal organization data 2013-03-18
Record 1, English
Record 1, Subject field(s)
- Advertising
- Television Arts
- Internet and Telematics
Record 1, Main entry term, English
- advertising slot
1, record 1, English, advertising%20slot
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- advertising time slot 2, record 1, English, advertising%20time%20slot
correct
- advertising opportunity 3, record 1, English, advertising%20opportunity
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 CONT
The most significant advertising opportunity will debut immediately - an on-screen "branding" message which will appear in 15 minute increments on the [Internet site] applet. Users will be able to click on the ad and listen to messages, or jump immediately to the sponsor's site. Only one brand message will appear at a time, giving the sponsor an exclusive presence on the page. 3, record 1, English, - advertising%20slot
Record number: 1, Textual support number: 1 OBS
On television, radio or the Web. 4, record 1, English, - advertising%20slot
Record 1, French
Record 1, Domaine(s)
- Publicité
- Télévision (Arts du spectacle)
- Internet et télématique
Record 1, Main entry term, French
- créneau publicitaire
1, record 1, French, cr%C3%A9neau%20publicitaire
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- tranche publicitaire 2, record 1, French, tranche%20publicitaire
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Temps prévu pour le passage d'un message publicitaire. 1, record 1, French, - cr%C3%A9neau%20publicitaire
Record number: 1, Textual support number: 1 CONT
Dans les trois principaux marchés que sont la France, l'Allemagne et le Royaume-Uni, la CCT présente une publicité télévisée à réponse directe innovatrice et très fructueuse, les infopublicités voyages de 90 secondes. Ces infopublicités voyages, [...] ont entraîné de 11 000 à 20 000 appels par tranche publicitaire de la part d'Européens intéressés par les occasions de voyage au Canada. 2, record 1, French, - cr%C3%A9neau%20publicitaire
Record number: 1, Textual support number: 1 OBS
À la télévision, à la radio ou sur le Web. 3, record 1, French, - cr%C3%A9neau%20publicitaire
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1976-06-19
Record 2, English
Record 2, Subject field(s)
- Cinematography
- Advertising Media
- Television Arts
Record 2, Main entry term, English
- TV spot 1, record 2, English, TV%20spot
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The NFB produces approximately 150 films a year in French or English, ranging from one-minute TV spots to two-hours documentaries and feature film. 1, record 2, English, - TV%20spot
Record 2, French
Record 2, Domaine(s)
- Cinématographie
- Supports publicitaires
- Télévision (Arts du spectacle)
Record 2, Main entry term, French
- créneau publicitaire
1, record 2, French, cr%C3%A9neau%20publicitaire
masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
L'ONF réalise chaque année près de 150 films en français ou en anglais allant du créneau publicitaire d'une minute aux documentaires et longs métrages de deux heures. 1, record 2, French, - cr%C3%A9neau%20publicitaire
Record 2, Spanish
Record 2, Textual support, Spanish
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