TERMIUM Plus®

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DIFFUSIONNISME [2 records]

Record 1 2014-03-27

English

Subject field(s)
  • Communication (Public Relations)
  • Advertising
CONT

Diffusionism focuses on the adoption of (technological) innovations by individuals or other decision-making units ... and on the spread of innovations within a social system ...

French

Domaine(s)
  • Communications (Relations publiques)
  • Publicité
CONT

La consécration de la société de l'information à travers la révolution des technologies de l'information et de la communication avec pour corollaire le diffusionnisme [signifie que] chacun de nous est soumis à 100 messages publicitaires par semaine.

Spanish

Save record 1

Record 2 2012-05-01

English

Subject field(s)
  • Anthropology
CONT

Diffusionism, as an anthropological school of thought, was an attempt to understand the nature of culture in terms of the origin of culture traits and their spread from one society to another.

French

Domaine(s)
  • Anthropologie
CONT

Le diffusionnisme analyse la distribution géographique des traits culturels en expliquant leur présence par une succession d’emprunts d’un groupe à l’autre.

Spanish

Save record 2

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