TERMIUM Plus®
From: Translation Bureau
On social media
Consult the Government of Canada’s terminology data bank.
FORMULE PUBLICITAIRE [1 record]
Record 1 - internal organization data 2017-10-20
Record 1, English
Record 1, Subject field(s)
- Advertising
- Trademarks (Law)
Record 1, Main entry term, English
- slogan
1, record 1, English, slogan
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- advertising slogan 2, record 1, English, advertising%20slogan
correct
- publicity slogan 3, record 1, English, publicity%20slogan
correct
- theme line 4, record 1, English, theme%20line
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A short, original phrase or sentence associated with a product, a brand or a company, usually encapsulating the main selling point. 5, record 1, English, - slogan
Record number: 1, Textual support number: 1 CONT
The slogan, a group of carefully polished words, is intended to be repeated and remembered by consumers and to create positive associations. 5, record 1, English, - slogan
Record number: 1, Textual support number: 2 CONT
The slogan or theme line of an advertising campaign encapsulates the brand message in what should be a very short, memorable, and distinguishing phrase. 6, record 1, English, - slogan
Record 1, French
Record 1, Domaine(s)
- Publicité
- Marques de commerce (Droit)
Record 1, Main entry term, French
- slogan
1, record 1, French, slogan
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- slogan publicitaire 2, record 1, French, slogan%20publicitaire
correct, masculine noun
- formule publicitaire 3, record 1, French, formule%20publicitaire
feminine noun
- devise 3, record 1, French, devise
feminine noun
- devise publicitaire 3, record 1, French, devise%20publicitaire
feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Phrase brève et originale liée à un produit, à une marque ou à une société, résumant souvent l'argument de vente principal. 4, record 1, French, - slogan
Record number: 1, Textual support number: 1 CONT
Groupe de mots soigneusement étudiés, le slogan est destiné à être répété, mémorisé par les consommateurs et associé chez eux à une réaction favorable. 4, record 1, French, - slogan
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Publicidad
- Marcas de comercio (Derecho)
Record 1, Main entry term, Spanish
- eslogan
1, record 1, Spanish, eslogan
correct, masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Fórmula breve y original, utilizada para publicidad [...] 2, record 1, Spanish, - eslogan
Record number: 1, Textual support number: 1 OBS
eslogan: La Fundación del Español Urgente (Fundéu BBVA), con el asesoramiento de la Real Academia Española, explica que "eslogan" es la adaptación gráfica de la voz inglesa "slogan" y su plural es "eslóganes" (y no "slogans"). 3, record 1, Spanish, - eslogan
Copyright notice for the TERMIUM Plus® data bank
© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau
Features
GCtranslate (available on the Government of Canada network only)
Use this artificial intelligence prototype to translate Government of Canada content up to and including Protected B. Available to employees of selected departments and agencies only.
Writing tools
The Language Portal’s writing tools have a new look! Easy to consult, they give you access to a wealth of information that will help you write better in English and French.
Glossaries and vocabularies
Access Translation Bureau glossaries and vocabularies.
- Date Modified: