TERMIUM Plus®

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FRONTALE [1 record]

Record 1 1992-03-17

English

Subject field(s)
  • Merchandising Techniques
  • Commercial Establishments
DEF

A shelf stock one unit wide extending to the top and back of a shelf in a display. Used to determine space allocation for packaged items in a retail store. Example: a facing for canned asparagus might be two cans high and five cans deep for a total of ten cans.

French

Domaine(s)
  • Techniques marchandes
  • Établissements commerciaux
DEF

Surface visible, face au client, utilisée sur un rayonnage pour la présentation d'un produit.

OBS

L'usage de frontal (ou frontale) pour remplacer l'anglicisme "facing" a été rendu obligatoire par l'arrêté ministériel du 30 sept. 1991 relatif à la terminologie économique et financière (France).

Spanish

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