TERMIUM Plus®

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FUD [1 record]

Record 1 2019-02-26

English

Subject field(s)
  • Advertising Techniques
  • Internet and Telematics
  • Special-Language Phraseology
DEF

A strategy to influence perception by spreading negative, misleading or false information about something.

French

Domaine(s)
  • Techniques publicitaires
  • Internet et télématique
  • Phraséologie des langues de spécialité
DEF

Stratégie consistant à propager de fausses informations [...] dans le but de jeter le discrédit [...]

CONT

Fear, uncertainty and doubt (peur, incertitude et doute) : tels sont les trois composants du FUD (ou PID, en français), une stratégie de marketing tristement répandue dans l'industrie informatique.

Spanish

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