TERMIUM Plus®

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IDENTIFIANT PUBLICITE [1 record]

Record 1 2017-12-15

English

Subject field(s)
  • Internet and Telematics
  • Wireless and Mobile Communications
CONT

The "advertising ID" is a unique but user-resettable string identifier that lets ad networks and other apps anonymously identify a user.

French

Domaine(s)
  • Internet et télématique
  • Communications sans fil et mobiles
CONT

Les publicités que vous recevez sur votre [téléphone intelligent] lorsque vous utilisez les applications gratuites se basent sur un «identifiant publicitaire» qui permet notamment aux acteurs de la publicité d'accumuler des informations sur vos habitudes de navigation.

OBS

identifiant de publicité; identifiant publicitaire : termes tirés du mini-lexique «Cyberespace et droit» et reproduits avec l'autorisation du Centre de ressources en français juridique de l'Université de Saint-Boniface.

Spanish

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