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IDENTIFICATION COMMANDITE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-03-27

English

Subject field(s)
  • Advertising Media
  • Television Arts
OBS

Generally initiated as SPI or SI refers to the percentage of interviewees able to associate correctly a given TV program with its sponsors or advertised product.

French

Domaine(s)
  • Supports publicitaires
  • Télévision (Arts du spectacle)
OBS

Possibilité pour le téléspectateur d'identifier une émission et son commanditaire.

Key term(s)
  • indicatif de la commandite

Spanish

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