TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
LANCEMENT PROGRESSIF [1 record]
Record 1 - internal organization data 2001-05-08
Record 1, English
Record 1, Subject field(s)
- Marketing
- The Product (Marketing)
- Productivity and Profitability
- Sales (Marketing)
Record 1, Main entry term, English
- rollout marketing 1, record 1, English, rollout%20marketing
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
Technique for launching a new product ... that consists in launching the product in one part of the market with the idea of subsequently covering demand elsewhere. 1, record 1, English, - rollout%20marketing
Record number: 1, Textual support number: 1 OBS
Used above all in the U.S.A. It is used in large complex markets when the competition would similarly not be in a position to jump ahead and launch a product in the whole market. 1, record 1, English, - rollout%20marketing
Record number: 1, Textual support number: 2 OBS
rollout marketing: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 2, record 1, English, - rollout%20marketing
Record 1, Key term(s)
- roll-out marketing
- rollout launching
- roll-out launching
Record 1, French
Record 1, Domaine(s)
- Commercialisation
- Produit (Commercialisation)
- Productivité et rentabilité
- Vente
Record 1, Main entry term, French
- lancement progressif
1, record 1, French, lancement%20progressif
masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Technique de lancement d'un nouveau produit [...] qui consiste à lancer un produit dans une partie du marché [...] en vue d'un futur lancement dans le reste du marché. 1, record 1, French, - lancement%20progressif
Record number: 1, Textual support number: 1 OBS
lancement progressif : terme et définition extraits du CAPITAL Business Dictionary et reproduits avec l'autorisation de LID Editorial Empresarial. 2, record 1, French, - lancement%20progressif
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Comercialización
- Producto (Comercialización)
- Productividad y rentabilidad
- Ventas (Comercialización)
Record 1, Main entry term, Spanish
- lanzamiento progresivo
1, record 1, Spanish, lanzamiento%20progresivo
masculine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Técnica de lanzamiento de un producto nuevo [...] que consiste en lanzar un producto en una parte del mercado [...] para posteriormente cubrir la demanda en el resto del [mercado]. 1, record 1, Spanish, - lanzamiento%20progresivo
Record number: 1, Textual support number: 1 OBS
Utilizada sobre todo en EEUU [...]. Se utiliza en mercados muy grandes y complejos y cuando los competidores tampoco podrían adelantarse y hacer un lanzamiento nacional. 1, record 1, Spanish, - lanzamiento%20progresivo
Record number: 1, Textual support number: 2 OBS
lanzamiento progresivo: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - lanzamiento%20progresivo
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