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MARCHE GRAND PUBLIC-ABONNES [1 record]

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Record 1 1984-07-12

English

Subject field(s)
  • Marketing
CONT

In the consumer-subscriber market, advertising, comprehensive distribution facilities, large scale production and services are determinants. (+CO-1-4a, 1980, p. 21)

French

Domaine(s)
  • Commercialisation
CONT

(...) dans le cas du marché grand public-abonnés, ce sont la publicité, l'existence d'un vaste réseau de distribution, la production de masse et le caractère des services qui sont les facteurs décisifs. (+CO-1-4f, 1980, p. 21)

Spanish

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