TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
MARCHEAGE [1 record]
Record 1 - internal organization data 2017-02-08
Record 1, English
Record 1, Subject field(s)
- Merchandising Techniques
Record 1, Main entry term, English
- marketing mix
1, record 1, English, marketing%20mix
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
All business activities focused on developing, expanding and facilating the profitable introduction and promotion of a company's products and/or services. 2, record 1, English, - marketing%20mix
Record number: 1, Textual support number: 1 OBS
Traditionally, this is taken to include the "4Ps"-- Product, Price, Promotion and Place. 2, record 1, English, - marketing%20mix
Record 1, French
Record 1, Domaine(s)
- Techniques marchandes
Record 1, Main entry term, French
- marketing mix
1, record 1, French, marketing%20mix
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- marchéage 2, record 1, French, march%C3%A9age
correct, see observation, masculine noun
- logistique commerciale 3, record 1, French, logistique%20commerciale
correct, see observation, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Dosage équilibré des moyens d'action mercatiques mis en œuvre dans la commercialisation d'un produit ou d'un service, eu égard aux objectifs à atteindre et aux moyens dont on dispose pour y parvenir. 1, record 1, French, - marketing%20mix
Record number: 1, Textual support number: 1 OBS
On ne doit pas confondre la notion de marchéage avec celles de publicité ou de promotion des ventes, de marchandisage (qui en est une partie), de démarchage ou d'autres fonctions commerciales distinctes. 3, record 1, French, - marketing%20mix
Record number: 1, Textual support number: 2 OBS
marchéage; logistique commerciale : termes et définition recommandés et en instance de normalisation par l'OQLF. 4, record 1, French, - marketing%20mix
Record number: 1, Textual support number: 3 OBS
En anglais on désigne ces éléments par une formule mnémotechnique : les 4 P's. Il s'agit de l'abréviation de Product, Price, Place, Promotion. 5, record 1, French, - marketing%20mix
Record 1, Spanish
Record 1, Textual support, Spanish
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