TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

MARKETING ENGAGE [1 record]

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Alphabetical list of terms

Record 1 2022-05-18

English

Subject field(s)
  • Advertising
CONT

Purposeful marketing shows the brand living its values. It may alienate some, but get it right and it creates engaged fans who are loyal to the brand.

French

Domaine(s)
  • Publicité
CONT

On ne compte plus les entreprises qui s'engagent publiquement pour telle ou telle cause (sociale, environnementale, politique), [sous] prétexte que les consommateurs adhéreraient davantage aux marques qui portent un discours aux valeurs proches des leurs. «Dans ce marketing engagé, le produit doit, au-delà de son strict usage, apporter un supplément de sens au consommateur. Les produits sont [cohérents avec] les engagements de l'entreprise, qui définissent la raison d'être de la marque» […]

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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