TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
OBJECTIF COMMUNICATION [1 record]
Record 1 - internal organization data 2019-03-05
Record 1, English
Record 1, Subject field(s)
- Motivation and Advertising Psychology
- Advertising
Record 1, Main entry term, English
- communication goal
1, record 1, English, communication%20goal
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
- communications goal 2, record 1, English, communications%20goal
correct
- communication objective 3, record 1, English, communication%20objective
correct
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
The intended goals of an advertising or promotional program. 4, record 1, English, - communication%20goal
Record number: 1, Textual support number: 1 CONT
After media planners define the target audience for a media plan, they set communication goals: to what degree the target audience must be exposed to (and interact with) brand messages in order to achieve advertising and marketing objectives. 1, record 1, English, - communication%20goal
Record number: 1, Textual support number: 1 OBS
communication goal; communications goal; communication objective: designations usually used in the plural. 5, record 1, English, - communication%20goal
Record number: 1, Textual support number: 1 PHR
overall communications objective 6, record 1, English, - communication%20goal
Record 1, Key term(s)
- communication goals
- communications goals
- communication objectives
- communications objective
- communications objectives
Record 1, French
Record 1, Domaine(s)
- Motivation et psychologie de la publicité
- Publicité
Record 1, Main entry term, French
- objectif de communication
1, record 1, French, objectif%20de%20communication
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les objectifs de communication correspondent aux réactions que l'on attend du récepteur. Un objectif de communication doit se définir selon 3 dimensions : au niveau cognitif (faire savoir) [...]; au niveau affectif (faire aimer) [...] et au niveau comportemental (faire agir) [...] 2, record 1, French, - objectif%20de%20communication
Record number: 1, Textual support number: 1 OBS
objectif de communication : désignation habituellement utilisée au pluriel. 3, record 1, French, - objectif%20de%20communication
Record number: 1, Textual support number: 1 PHR
objectif général des communications 4, record 1, French, - objectif%20de%20communication
Record 1, Key term(s)
- objectifs de communication
- objectifs des communications
Record 1, Spanish
Record 1, Textual support, Spanish
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