TERMIUM Plus®

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OBJECTIF COMMUNICATION [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2019-03-05

English

Subject field(s)
  • Motivation and Advertising Psychology
  • Advertising
DEF

The intended goals of an advertising or promotional program.

CONT

After media planners define the target audience for a media plan, they set communication goals: to what degree the target audience must be exposed to (and interact with) brand messages in order to achieve advertising and marketing objectives.

OBS

communication goal; communications goal; communication objective: designations usually used in the plural.

PHR

overall communications objective

Key term(s)
  • communication goals
  • communications goals
  • communication objectives
  • communications objective
  • communications objectives

French

Domaine(s)
  • Motivation et psychologie de la publicité
  • Publicité
CONT

Les objectifs de communication correspondent aux réactions que l'on attend du récepteur. Un objectif de communication doit se définir selon 3 dimensions : au niveau cognitif (faire savoir) [...]; au niveau affectif (faire aimer) [...] et au niveau comportemental (faire agir) [...]

OBS

objectif de communication : désignation habituellement utilisée au pluriel.

PHR

objectif général des communications

Key term(s)
  • objectifs de communication
  • objectifs des communications

Spanish

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