TERMIUM Plus®

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OBJECTIF DETERMINATION PRIX [1 record]

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Record 1 2002-10-07

English

Subject field(s)
  • Organization Planning
  • Market Prices
CONT

selecting the pricing objective: First decide how you want your price to position your home-based business. Consider pursuing one of the following four major objectives through your pricing: 1. Survival, if your business is plagued with overcapacity, intense competition, or changing consumer wants; 2. Maximum current profit; 3. Market-share leadership, if owning the largest market share will result in your home-based business enjoying the lowest costs and highest long run profit (achieved by setting prices as low as possible); 4. Product-quality leadership (achieved by charging a high price to cover the high quality of your product or service).

French

Domaine(s)
  • Planification d'organisation
  • Prix (Commercialisation)
DEF

But que cherchera à atteindre une firme dans ses stratégies de fixation de prix.

Spanish

Campo(s) temático(s)
  • Planificación de organización
  • Precios (Comercialización)
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