TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
PLAN MEDIA [3 records]
Record 1 - internal organization data 2000-10-18
Record 1, English
Record 1, Subject field(s)
- Advertising
Record 1, Main entry term, English
- media schedule
1, record 1, English, media%20schedule
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
A document listing all the selected media vehicles and describing when and for how long a message is to run. 2, record 1, English, - media%20schedule
Record 1, French
Record 1, Domaine(s)
- Publicité
Record 1, Main entry term, French
- plan média
1, record 1, French, plan%20m%C3%A9dia
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- calendrier d'insertion 2, record 1, French, calendrier%20d%27insertion
correct, masculine noun
- calendrier publicitaire 3, record 1, French, calendrier%20publicitaire
proposal, masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Véritable outil pour établir un plan média, ce « Guide des médias » recense l'ensemble des titres de la presse (presse quotidienne nationale, presse magazine, presse régionale, presse gratuite, couplages), les chaînes de télévision (câble et satellite), les stations de radio (nationales et locales), l'affichage (national, mobile, local), les régies de cinéma, ainsi que les organismes de contrôle [...] et les études de référence du médiaplanning [stratégie-média]. 1, record 1, French, - plan%20m%C3%A9dia
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1998-04-22
Record 2, English
Record 2, Subject field(s)
- Advertising Agencies and Services
Record 2, Main entry term, English
- media planning
1, record 2, English, media%20planning
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record 2, French
Record 2, Domaine(s)
- Agences et services de publicité
Record 2, Main entry term, French
- plan de médias
1, record 2, French, plan%20de%20m%C3%A9dias
correct, masculine noun
Record 2, Abbreviations, French
Record 2, Synonyms, French
- plan média 2, record 2, French, plan%20m%C3%A9dia
correct, masculine noun
Record 2, Textual support, French
Record number: 2, Textual support number: 1 DEF
Recherche d'une combinaison optimale des médias et supports permettant de répondre aux impératifs d'une stratégie de communication préalablement définie. 2, record 2, French, - plan%20de%20m%C3%A9dias
Record 2, Spanish
Record 2, Textual support, Spanish
Record 3 - internal organization data 1986-04-24
Record 3, English
Record 3, Subject field(s)
- Advertising Media
Record 3, Main entry term, English
- media plan
1, record 3, English, media%20plan
correct
Record 3, Abbreviations, English
Record 3, Synonyms, English
Record 3, Textual support, English
Record number: 3, Textual support number: 1 OBS
the advertiser may wish to pass upon the media plan designed for his product, but the basic thinking is usually performed by agency personnel. 1, record 3, English, - media%20plan
Record 3, French
Record 3, Domaine(s)
- Supports publicitaires
Record 3, Main entry term, French
- plan média
1, record 3, French, plan%20m%C3%A9dia
correct, masculine noun
Record 3, Abbreviations, French
Record 3, Synonyms, French
- plan des médias 2, record 3, French, plan%20des%20m%C3%A9dias
correct, masculine noun
Record 3, Textual support, French
Record number: 3, Textual support number: 1 DEF
Document qui sera présenté au client et qui comprend les éléments suivants : objectifs, rationnelle / argumentaire / rationalisation, stratégie. 1, record 3, French, - plan%20m%C3%A9dia
Record 3, Spanish
Record 3, Textual support, Spanish
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