TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PLAN-MEDIA [1 record]

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Filter results by subject field

Alphabetical list of terms

Record 1 1986-03-10

English

Subject field(s)
  • Advertising
DEF

A planning document that outlines and explains the decisions concerning media objectives, selection, schedule, budget, and research.

French

Domaine(s)
  • Publicité

Spanish

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