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POINT CLASSEMENT [1 record]

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Alphabetical list of terms

Record 1 1980-06-25

English

Subject field(s)
  • Advertising
CONT

[The program "Today"] is currently down about one full rating point about two million viewers - from a year ago.

DEF

A unit of measurement equal to 1% of the TELEVISION HOMES REACHED. If a program or commercial gets a 40 rating through whatever mechanism is used to make the measurement, it means that about 40% of all such homes watch it.

French

Domaine(s)
  • Publicité
OBS

[L'émission "Today"] est classée aujourd'hui un bon point plus bas qu'il y a un an - soit une perte d'environ 2 millions de spectateurs.

Spanish

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