TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

POLITIQUE MARKETING [2 records]

Record 1 2006-10-14

English

Subject field(s)
  • Marketing
CONT

The Dafsa's survey aims at estimating the current and potential market of Employee Saving Plans on the strategic target less than 100 employee companies It also aims to help the players to determine their marketing policy (communication policy, targets and argumentations).

French

Domaine(s)
  • Commercialisation
DEF

Ensemble des objectifs et des règles d'étude et d'action qui portent sur les marchés à atteindre, la clientèle visée, la part du marché désirée ainsi que l'attitude à prendre vis-à-vis de la concurrence.

Spanish

Campo(s) temático(s)
  • Comercialización
Save record 1

Record 2 2005-09-07

English

Subject field(s)
  • Titles of Federal Government Programs (Canadian)
  • Marketing

French

Domaine(s)
  • Titres de programmes fédéraux (Gouvernement canadien)
  • Commercialisation
OBS

Manuel des politiques, Statistique Canada.

Spanish

Save record 2

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