TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PRIX APPEL [2 records]

Record 1 1994-01-17

English

Subject field(s)
  • Market Prices
OBS

for a commodity, e.g. in a food store

French

Domaine(s)
  • Prix (Commercialisation)
DEF

Prix abaissé par rapport au prix habituellement pratiqué, pour provoquer un choc psychologique et attirer la clientèle dans le magasin.

OBS

Les sacrifices consentis sur ces articles vendus à prix coûtant ou même au-dessous de ce prix sont compensés notamment par la vente accrue d'autres objets.

Spanish

Save record 1

Record 2 1991-04-09

English

Subject field(s)
  • Pricing Theory
  • Market Prices
  • Advertising Agencies and Services
CONT

These low prices are designed to attract attention. The promotional price gives a bargain image to the product.

French

Domaine(s)
  • Théorie des prix
  • Prix (Commercialisation)
  • Agences et services de publicité
OBS

prix de vente anormalement bas prévu pour une période fixée à l'avance.

Spanish

Save record 2

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