TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

PROCESSUS MODE [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 1988-08-29

English

Subject field(s)
  • Marketing Research
DEF

The process by which a style becomes popular in a market; similar to diffusion of innovation. Three theories of fashion adoption are trickle-down, trickle-across, and trickle-up.

French

Domaine(s)
  • Étude du marché
DEF

Réfère à l'enclenchement des différentes phases par lesquelles un objet de mode passe de sa création à sa présentation au public et à son acceptation ou non par celui-ci [...] Ce processus peut s'expliquer par deux concepts fondamentaux qui sont le cycle de vie de la mode et sa diffusion.

Spanish

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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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