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SOCIO-BLANCHIMENT [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2022-06-28

English

Subject field(s)
  • Marketing
  • Social Problems
CONT

Greenwashing describes attempts by companies to present themselves or their products as being rather more green and ecologically aware than they actually are ... Social washing is a similar process but relates to a business's treatment of human capital and, as such, is a little more complex.

French

Domaine(s)
  • Commercialisation
  • Problèmes sociaux
DEF

Procédure de mise en marché d'une conception, d'une idée, d'un bien ou un service en vue de sensibiliser une population donnée à une cause particulière, où la commercialisation peut traduire une manipulation de l'opinion publique par une utilisation abusive d'engagements sociaux.

Spanish

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