TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
STEREOTYPE MARQUE [1 record]
Record 1 - internal organization data 2010-03-01
Record 1, English
Record 1, Subject field(s)
- Marketing Research
- The Product (Marketing)
Record 1, Main entry term, English
- brand image
1, record 1, English, brand%20image
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
[The] collection of qualities that a particular brand evokes for the majority of individuals. 2, record 1, English, - brand%20image
Record number: 1, Textual support number: 1 CONT
Brand images are stronger and more durable than corporate images because the customer knows more about the brand than about the company. 3, record 1, English, - brand%20image
Record number: 1, Textual support number: 1 OBS
brand image: term and definition reproduced from the CAPITAL Business Dictionary with the permission of LID Editorial Empresarial. 4, record 1, English, - brand%20image
Record 1, French
Record 1, Domaine(s)
- Étude du marché
- Produit (Commercialisation)
Record 1, Main entry term, French
- image de marque
1, record 1, French, image%20de%20marque
correct, feminine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- stéréotype de marque 2, record 1, French, st%C3%A9r%C3%A9otype%20de%20marque
masculine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 DEF
Ensemble des caractéristiques, des idées, des croyances et des préjugés qu'évoque une marque de produit ou de service pour un consommateur. 3, record 1, French, - image%20de%20marque
Record 1, Spanish
Record 1, Campo(s) temático(s)
- Estudio del mercado
- Producto (Comercialización)
Record 1, Main entry term, Spanish
- imagen de marca
1, record 1, Spanish, imagen%20de%20marca
correct, feminine noun
Record 1, Abbreviations, Spanish
Record 1, Synonyms, Spanish
Record 1, Textual support, Spanish
Record number: 1, Textual support number: 1 DEF
Conjunto de cualidades que evoca una determinada marca para la mayoría de los individuos. 1, record 1, Spanish, - imagen%20de%20marca
Record number: 1, Textual support number: 1 OBS
imagen de marca: término y definición extraídos del CAPITAL Business Dictionary con la autorización de LID Editorial Empresarial. 2, record 1, Spanish, - imagen%20de%20marca
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TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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