TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

STRATEGIE BRANDING [1 record]

Record 1 2020-06-23

English

Subject field(s)
  • Advertising Techniques
  • Marketing Research
  • Merchandising Techniques
CONT

The Government will also launch a branding strategy to raise awareness of the advantages of investing in Canada. As part of this effort, the Government will continue its successful Team Canada trade missions and launch Investment Team Canada missions to the United States and Europe.

French

Domaine(s)
  • Techniques publicitaires
  • Étude du marché
  • Techniques marchandes
CONT

Le gouvernement lancera également une stratégie d'image de marque pour sensibiliser les investisseurs aux avantages qu'ils auraient à choisir le Canada. À cette fin, il continuera à mener des missions commerciales d'Équipe Canada, qui connaissent du succès, et il projette des missions d'Équipe Canada Investissement aux États-Unis et en Europe.

Spanish

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