TERMIUM Plus®

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TEST MARCHE [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2016-12-23

English

Subject field(s)
  • Marketing Research
DEF

The trial introduction of a new product (or marketing approach) in a limited area, where the purpose of this introduction is to determine the product's viability.

OBS

Do not confuse a "market test", which is a trial introduction of a product, with a "market research study" which tries to measure the extent and nature of a market even before the product is developed.

French

Domaine(s)
  • Étude du marché
DEF

Dispositif expérimental qui consiste, sur un segment de marché pris comme témoin [...], à procéder à la mise en œuvre des actions prévues [...] pour vérifier leur efficacité pratique.

CONT

Les principales étapes des études de marché actives sont : les tests de concepts (faits sur concepts et spécifications), les tests de produits (faits sur maquettes et prototypes), les tests de marché (faits sur modèles de présérie).

CONT

Des tests de marché seront [...] réalisés pour évaluer un nouveau canal de distribution, la mise en place d'une nouvelle force de vente au niveau du consommateur, etc.

Spanish

Save record 1

Record 2 1993-11-26

English

Subject field(s)
  • Physical Fitness Training and Bodybuilding
DEF

A test in which subjects step on a bench (40 cm high for males, 33 cm high for females) at 22.5 steps/min for 6 minutes. This test is used to predict the subject's maximal oxygen intake (VO2 Max).

CONT

In females the same pattern was not quite true, as the bench step test was more highly associated with run performance than the treadmill test....

CONT

... as in the step test, the subject's motion variability in treadmill walking ... influences the amount of external work performed and, consequently, the reproducibility of the overall testing procedure.

French

Domaine(s)
  • Conditionnement physique et culturisme
CONT

le step-test ou test de la marche : ce test présente de nombreuses variantes; il consiste à monter et descendre une marche de hauteur déterminée à cadence constante. La détermination du pouls, en fin d'exercice, ou (et) la rapidité de son retour à des valeurs proches du pouls de repos, permettent d'apprécier le niveau de la capacité aérobie [...]

Spanish

Save record 2

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