TERMIUM Plus®

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Consult the Government of Canada’s terminology data bank.

TEST MEMORISATION [2 records]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2001-05-16

English

Subject field(s)
  • Advertising Techniques
  • Motivation and Advertising Psychology
DEF

An indirect measure of the effectiveness of an ad. Determines how many people remember seeing a given ad.

French

Domaine(s)
  • Techniques publicitaires
  • Motivation et psychologie de la publicité

Spanish

Save record 1

Record 2 1981-06-18

English

Subject field(s)
  • Marketing

French

Domaine(s)
  • Commercialisation
OBS

Domaine: Recherche commerciale. Épreuve qui consiste à mesurer, chez les consommateurs la mémorisation d'annonces, d'affiches ou de marques de produits.

Spanish

Save record 2

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© Public Services and Procurement Canada, 2026
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
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